Published by Car Research
With Car-Research XRM you get a single source solution to all your company’s needs. Our CRM goes beyond simple customer management, providing many tools to better your business.
The Automotive CRM aspect tracks when clients receives service on their vehicle. If they are offered a service it tracks if they deny. It aids in scheduling new services and sending reminders to the client. It holds all information about your clients’ vehicles and the work that’s been done. This helps your sales team decide on whether to push a certain product or service next time the client visits the dealership.
Internet Lead Manager
Never lose out on valuable Internet leads again by being the first dealership to respond to potential customers. Automated responses and a targeted call campaign help you stay in front of your customer without your staff wasting precious time on too many administrative duties. You can now see everything your potential customer is viewing online. When they call, your sales team will be prepared, making your team members seem more knowledgeable and helpful.
The on-demand marketing toolbox allows you to stay in touch with your customers. View everything your customer is doing and create a customized market analysis for efficient marketing. Make sure you never send anything they don’t want to receive or wouldn’t benefit from. Gain your customers’ full attention with direct mail, email reliability, smart coupons, auto-reminders, and a loyalty program.
Now that you have inventory solution your team members will know exactly what you have and don’t have available. Unlimited pictures and detailed vehicle information are just a search away. Dynamic brochures are sent out automatically upon customer request. Not only information about one vehicle will be delivered, but many others like it also. Stay on top of offsite marketing as well. Make sure sites like autotrader.com, cars.com, cobalt, HomeNet, and more are updated with your inventory’s information.
Keep track of inbound and outbound calls. Identify which advertising is working by tracking where calls come from. Record and playback calls for training purposes. Your team members can now view call scripts for a professional and efficient call every time. Do the same for the team members’ cell phones with CellTrak. You are also able to catch Internet leads fast and engage while they are hot. Never oversaturate a lead by ensuring only one team member responds to them at a time.
If you are running a multiple-location operation, enterprise solutions makes it easy. You are now able to follow the customer from location to location. This way their data and information is never lost and is always available on demand. Owners and managers have access to group-wide information to better assist their team members. They are also able to view RIO reports to develop goals on where to improve in the company.