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4 Ways Auto Dealership Software Can Help Your Business Appeal to a Wider Audience

[Posted on March 21, 2016 by Car Research]

If you want your dealership to be successful in today's busy, highly-competitive, Internet-connected world, you cannot rely on just on your current clientel and marketing practices. You have to branch out, explore new opportunities and expand your dealership's reach to a much wider audience.

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4 Ways Dealer CRM Differs From Standard CRM Software

[Posted on February 29, 2016 by Car Research]

Customer relationship management software, or CRM, is a software package that allows a business to manage customer relationships by collecting customer data and using it to better target a company’s sales, service and marketing efforts. The goal of CRM is to keep both new and current customers interested in the company’s products and services, communicate effectively with customers, and to build long-lasting customer relationships, increasing sales and profits as a result.

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6 Things You're Missing By Not Using Automotive CRM Software

[Posted on January 30th, 2016 by Car Research]

Over the last 15 or so years, not only have the cars improved dramatically, but so has the automotive sales process. In the past, marketing relied on shaky demographics, direct mail, phone, and radio and television ads. Getting people through the dealership door was difficult, and all the paperwork, from contact information to financing applications and sales offers was done by hand, leading to a slow process that was that much easier for potential customers to lose interest in and back out.

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10 Ways Automotive CRM Software Can Help Your Dealership Cut Costs

[Posted on November 15th, 2015 by Car Research]

By streamlining all of your dealership's operations with a quality automotive CRM software package and related programs, you can increase efficiency and lower costs at your dealership, resulting in higher profits and a better return on your investments.

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