CAR offers the most complete set of marketing tools in the industry for our dealers. From the moment you pull up a database from our Data Mining tool, you will have the option to send a multi-layered message to your customers and prospects via email, text message (DirectText), voice message (SmartCall), Live Agent appointment setting call (RevenueFinder), or Direct Mail. Use any (or all) of these marketing tools to stay in touch with your customer base, internet leads, and conquest customers. Easy to use, with automated templates and merge fields, CAR XRM can is the easiest and most cost effective way to stay in touch. Our ROI reports will automatically tie in all responses from your targets, and let you know how many cars you have sold, RO's you have written, and the revenue attached to those customer visits.