Selling cars has always been a cut-throat, highly-competitive business, and it takes years of experience, ample skill and capable tools to help your dealership get ahead of the competition and stay there. One of the most important new tools in a dealership’s arsenal is car dealer software, which helps you to better manage your customer relationships, streamline dealership operations and coordinate your marketing efforts to reach a wider audience.
With the right car dealer software, you can eliminate waste and make your dealership run like a well-oiled, profit-generating machine that blows the competition away.
Here are a few of the ways that car dealer software helps you surpass the competition:
#1 Focuses Your Sales Team
In traditional dealerships, the sales team has multiple jobs, besides closing sales. These include greeting customers, answering phones, making appointments, filling out paperwork and other menial tasks. Using car dealer software in conjunction with a call center and business development center, you can offload many of these unnecessary tasks to specialized employees that are specifically trained to answer phones, make appointments and generate leads. Much of the paperwork is also eliminated, as customer information is entered directly into the car dealer software, which eliminates repetitive and redundant data entry tasks.
This allows your sales team to focus strictly on the customers in the showroom, generating more sales and higher profits for your dealership. Compared to the competition, you will be able to focus more of your attention on the customers and less on business processes, allowing you to gain the upper hand in both sales and customer satisfaction.
#2 Streamlines Your Inventory
With car dealer software you can have more control over your inventory than ever before. With a few clicks of the mouse, you will be able to find out which makes and models sell the most day to day, which ones are the most popular with certain types of customers, or which ones are the most profitable. You can find out how many vehicles have sold this week, this month or this year, and what exactly you have in inventory right now. This can help you to maximize your space by filling it with the most popular and profitable models, and help you to get rid of less profitable vehicles before they have to be steeply discounted.
In addition, the software can help you to create listings for popular car selling services, such as eBay or Craigslist, and it can help you to put together brochures about certain makes and models for use in your marketing efforts. All these tools together help you to sell more cars, make use of your space more efficiently and maximize your profits.
#3 Enhances Your Service Department
A large part of any dealership’s potential profits is the service department. By keeping your customers coming back into your dealership for service religiously–and offering unique accessories, valuable extra services and dealer-exclusive upgrades–you can increase your profits dramatically and steer them away from the competition. Car dealer software can help you to do this in a number of ways.
First, it can help you to efficiently staff the service department by tracking which days are busier than others and scheduling accordingly, and it can help you to plan your marketing efforts to even out the influx of customers. This enables you to have sufficient staff for the busy days, with less overtime, and it helps to endure that your customers have a pleasant experience with short wait times
Second, it can help you to maximize your sales. By combining the customers’ vehicle history and sales history, the car dealer software can recommend sales opportunities to your staff during each transaction, potentially resulting in significant sales increases. This includes things like upgraded parts, premium accessories and extra services.
Finally, the car dealer software can help you to check in with each customer after the visit, allowing you to schedule further services, and it can also help you to remind customers of upcoming appointments, increasing customer satisfaction and reducing missed appointments. With a smooth-running service department, you can increase profits and stay ahead of the competition.
#4 Coordinates Your Marketing
By combining customer data from the business development center, sales team and service department with Internet leads and other tools, the car dealer software can help you to coordinate your marketing efforts and reach out to your customers through multiple channels, including direct mail, email, your website, social media accounts, text messages and telephone calls. With custom promotions like loyalty programs, service discounts, coupons and contests, you can attract the attention of your customers and generate more sales.
With the software’s built-in analytics, you can see the results of your marketing efforts and learn which methods work well, and which methods are a waste of time, effort and money. Using the results you can continually improve your marketing strategy and take sales away from competing dealerships in the area.
#5 Gets More People Into the Showroom
By supplying your business development center with the customer history, sales data and other information gathered by the car dealer software, the BDC can go to work contacting customers, making appointments and generating sales leads. They can also track leads from the Internet and answer customer’s question via email, instant message, and social media messages.
With more people coming into the showroom you have the opportunity to increase sales and generate more return business for the service department. After the visit, the BDC can increase sales further by checking in with customers and inviting them back to your dealership for additional products and services. By continuing to nurture the customer relationship, you can increase customer satisfaction, and keep them coming into your dealership instead of the competition.
A quality car dealer software package can be the perfect tool to help your dealership outperform the competition. It provides all the tools necessary to acquire new customers, improve existing customer relationships and to make your dealership run more efficiently. With support for multiple marketing channels and integration with your BDC and call center, car dealer software can help improve your sales figures and allow your dealership to continue growing and profiting.