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A Surge in Sales: Using Auto Dealer CRM

Posted on August 14, 2014 by Car Research

In the not-so-distant past, many auto dealerships looked at CRM with skepticism. But over the past decade, that’s changed drastically. Today, customer relationship management (CRM) software is one of the most popular sales tools for auto dealerships across the planet. Although auto dealer CRM is a multifaceted tool, ultimately it’s designed to help you capture, sort, and ultimately leverage customer data for your business. By allowing you to make customer data more actionable, you can gain insight into your business and produce new leads in a way that was never before possible.


A Rising Star

Auto dealer CRM first rose to notoriety back in 2008, following the recession. With seriously declining auto sales, many dealerships began to look to their customer databases to help find the next sale, and that’s where CRM comes in. Where many businesses have used CRM to help their bottom line in a tough economy, today its use is so widespread that CRM is important to have just to stay competitive.


What CRM Can Do

CRM helps keep you in contact with your customers, and by carefully tracking customer data, offering relevant and highly personalized messages for those individuals. For example, many CRM suites can use customer data to anticipate who’s ready to buy a new vehicle, and what kind of vehicle they could be looking for. Using that information, emails or phone calls can be made, contacting the potential customer with which content related to the vehicle they are most likely to be interested in.

Rather than merely collecting customer data, auto dealer CRM allows you to be more proactive about marketing your products and services, pursuing the highest quality leads, and analyzing the entire sales process for improvement.  But CRM doesn’t stop at helping you make that next sale; it also allows you to improve employee performance and accountability. By keeping tabs on the performance of your employees, CRM can provide you a vivid picture of who is exceeding your expectations, and who could use a little more training.

Auto dealer CRM is also adept at helping increase the productivity of your sales staff. Along with the elimination of so much manual data entry, CRM is able to help dealership staff spend less time on monotonous tasks and more time on developing leads. And by monitoring each and every customer interaction, CRM can help you ensure that every customer finds the solution that’s perfect for them, and every employee is helping them find that solution.


A Personal Touch

Of course it’s the sales and marketing end of CRM that have really made popular. Because it allows you to generate leads online, helps nurture those leads, and allows you to track the status of your entire customer base, it’s easy to see how CRM can seriously influence the bottom line of any dealership. More than anything, CRM helps make customer experiences seamless. With personalized interactions, the ability to anticipate needs, and the ability to find all the right leads, the fact is that anyone looking for new sales opportunities stands to benefit from CRM.

Along with the explosive popularity of car CRM, there has been an equally thriving CRM software market. Even in that highly saturated market, Car-Research XRM stands out from the crowd because it bundles together all the features you need to improve your dealership from top to bottom, as well as to designing your own custom CRM solution. With more than four dozen unique and powerful CRM tools, XRM truly offers everything you need to achieve a surge in sales.

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