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An Introduction to Dealer CRM

Posted on August 12, 2013 by Car Research

[Posted on 12 August 2013 by Car Research]

Dealerships are forward-thinking businesses that focus on providing excellent customer service and keeping clients satisfied with quality vehicles and integrating modern technology into business models in order to create a more enjoyable experience. While there are many steps dealerships can take in attempt to increase sales and maintain a loyal customer foundation, one strategy that is proving to be exceptionally successful is that of car dealer CRM (customer relationship management). CRM combined with other marketing tools assist in boosting sales and keeping customers satisfied. The following will discuss automotive dealership CRM marketing strategies for the 21st century.

Benefit Programs

Benefit programs can be a highly effective way to maintain customers once they have already purchased their vehicle. Regardless of how new a vehicle is, it will eventually need maintenance, such as oil changes and inspections in order to increase its longevity. In addition to regular maintenance, many households of 2 or more may desire multiple cars. CRM software can incorporate benefit programs in order to keep current or former customers in the know regarding incentives that can be given to customers to reward them for continuing to frequent the dealership for their vehicular needs.

Online Efficiency and Social Media Platforms

Dealer CRM help to facilitate sales and communication had with clients via email. The software can also manage and measure marketing strategies using email, outreach done over the phone, and promotion done through the use of postal delivery mail. In addition to simplifying these processes, dealer CRM creates a level of organization that will not only save the dealership and marketing team money, but the software will build a customer base through synchronized all dealer multi-media platforms as clients will only be given promotions that are relevant to their household and budget.

One highly effective method of receiving customer feedback is through the use of social media tools like Facebook, Twitter, and LinkedIn. Social media platforms are not only a great way for clients to respond to the dealership regarding their product, customer service, and their overall experience, but it is a way for the dealership to create a personal relationship with clients in order to maintain their business.

Social media is also a fast and inexpensive way for dealerships to promote events and sales that are going on within the company. This can be done without the generation of paper from promotional material sent via direct mail and the information can be sent with the click of a button.

Mobile Technology and Cloud Services

There are a variety of applications that can be created and accessed by the dealership via their smartphones and tablets. By integrating this technology with a cloud service, the dealership CRM can be accessed from anywhere in the world. This will ensure that the marketing team can monitor the progress of the dealerships both on site and remotely.

By integrating multi-media platforms such as social media and mobile technology, dealership CRM can succeed in organizing the methods in which a dealership conducts business, and improve the customer base in order to increase revenue for the dealership.

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