[Posted on 24 July 2013 by Car Research]
The success of a dealership greatly hinges on the effectiveness of the automotive CRM software. The most basic CRM systems are designed to manage customer information, dealership transactions, and inventory. While all CRM systems should support the operation of the dealership, the best software creates a distinct competitive advantage. By incorporating facets like mobile technology, cloud computing, and inbound marketing into the dealership’s CRM system, each facet’s inherent benefits will be converted into better productivity and optimized efficiency. The following “Top 3 Essentials for the Best Automotive CRM Software” will ensure your dealership is built for the future.
Smart Automotive CRM Software Includes Smartphones
The best auto dealership software employs mobile technology to increase efficiency and productivity. Mobile access allows dealership staff to access and update the CRM system on the move through mobile devices. Severing the cords of a desktop, mobile-enabled CRM software allows sales professionals to view customer data and even input new lead information remotely. In addition, mobile-enabled CRM software will alleviate guessing about what is on the lot by allowing remote smartphone or mobile device inventory access. Managing customer contact, notes, and appointments is no longer a potentially costly task. A mobile-friendly CRM system will allow sales professionals to watch for drive-ups and while performing customer maintenance tasks. It also allows remote access to performances measurements, such as number of email leads, number of appointments, number of Internet leads; etc. The best automotive CRM software incorporates mobile technology to assist in delivering world-class service.
Web-Based Automotive CRM Software
Web-based CRM software offers countless advantages over older desktop-installed software. In addition to better cost savings, productivity, and communication, it is the safest system for managing sensitive customer information. Saving data on portable storage devices, like USB drives, makes that information prone to theft. However, web-based CRM software stores information in off-site servers, which secures the information on several levels. Since all of the upgrades, security and maintenance, and backups on the web-based CRM system is handled by the servicer, you will have less downtime and more uptime for servicing your customers.
The best CRM software for dealerships incorporates inbound marketing strategies into the infrastructure. Inbound marketing involves creating lucrative content to grab the reader’s attention and funnel them to your website. CRM software that incorporates blogs, social media, and other inbound marketing strategies into the structure provides the dealership with endless sources of quality self-generating leads and prospects. While it’s not necessary to have CRM software to use inbound marketing, inbound marketing facets that are integrated into the CRM system are more effective and easier to maintain.
As the business world changes, dealerships must adapt or will be subject to extinction. While offering every employee mobile tablets may be drastic, utilizing the best automotive CRM software implements the newest and latest processes into the fibers of the dealership. The previously mentioned facets are all productive concepts proven to be profitable, successful, but most importantly essential to the growth and development of your dealership.