[Posted on 6 January 2014 by Car Research]
Computers and the electronic age continue to revolutionize the way business is done. Consumers can see the value in special software that allows retailers to go online with their business, but they don’t always appreciate how state-of-the-art software can help businesses like auto dealers reach their goals. However, dealer management software is so effective that it’s almost a requirement for any dealer that wants to stay in business. Here are just a few ways this software is helping dealers improve sales and reach new profit levels.
Capture More Traffic
Dealers have websites to show off their wares and appeal to people who are in the first stages of car shopping. However, there’s more to the equation than creating a website with a few links to the sales staff. With the right software, the customers can view current inventory options, look at specials, and even connect with the sales staff. Rather than just giving out information about the models, the website becomes an integral part of the dealership where consumers and representatives can connect and start working on a deal with dealer management software.
In this digital age, individuals can be impatient when they need answers to questions. When they ask a question about model availability or features, they want instant answers. With dealer management software, they can receive those answers almost immediately. Customers may simply walk away if they have to wait too long for the information, but this problem is avoided completely with fully integrated software and handheld devices.
This software goes beyond information sharing and helps with goal setting. It’s easier for sales staff to stay on track when they’re working towards clear goals, and management can ensure that everyone is doing their part by monitoring the goals and activity. They can view reports on contacts initiated and followed up on, see who’s reaching out to customers and make sure that their sales staff is following up on leads. It’s an effective way to monitor the sales force and help them succeed. Not only is this great news for the dealer, but it’s also important for the sales staff to ensure job satisfaction and reduce turnover.
Tap the Service Market
The heart of any dealership is the service department, and the best software will also help this area of the business. Dealers can reach out to existing customers with specials on oil changes and other deals. As more customers move through the dealership for service, they may see a car they want to purchase. The sale department keeps the dealer/customer relationship alive so that the customer is more likely to return when they’re ready to make a purchase.
When it comes to the computer age, no business has been left untouched. The competitive world of auto dealers is one that benefits greatly from valuable software that’s customized to their needs and will help them reach their goals. This software is constantly improving, and the most current systems also help dealers utilize the power of social media. It’s a must-have for any dealership that wants to stay competitive, and it benefits everyone from the customer to the service department and the sales staff.