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Choosing Software For Your Auto Dealership

Posted on August 19, 2014 by Car Research

Putting an effective single-source solution in place at your dealership has never been easier when you use software featuring tools like Automated Targeted Marketing System and Service Drive Control Manager. These both are part of automotive CRM software offered by CAR-Research XRM, a leader in the industry. With the right software at your fingertips, you not only increase customer retention but you also boost sales potential and ensure fluid daily operations. This is where tools like reputation management, follow-up calls and emails, call monitoring and tracking, sales and service marketing, and inventory management come into play. When choosing auto dealership software for your business, you want one that’s easy-to-navigate and that will streamline business operations.


Solutions all in One Place

Effectively managing your customers means you need all your resources in a single place to better manage them all, from email and direct mail to text messaging and live calls. Using a user-friendly package makes it easy to customize each options so that it works for your unique needs. Don’t be tempted to go back to cookie-cutter solutions. Instead, use tools like the Total Lifecycle Management Solution to keep your finger on the pulse of what customers want. It’s imperative to track all phases of the customer lifecycle, from the first moment they stroll into your showroom to service notifications and reminders well after the initial transaction has been completed. Keeping your vendor numbers down while still boosting your ROI means you’ll need access to 24-hour technical support, webinars and account management. The key to the smooth implementation of all of this lies in the willingness of all staff members to learn the new auto dealership software and truly want to make way for change.


Pave the Way for Smoother Customer Relationships

The name of the game with any solid auto dealership software is easier communication. It’s all right there in the name: customer relationship management. Ensuring smoother flow of operations at your auto dealership is just one part of the puzzle that benefits you. What about the customers? They benefit as well when they’re part of a well-oiled machine. They get automatic notices about when to come in for an oil change or regular service, or perhaps they receive an anniversary notice in the mail thanking them for their patronage. From follow-up calls to parts notifications and recalls, your customers are taken care of with a top-notch software suite. The premise is simple: make things easy for the customers and they’ll make their way back to you.

Management of the relationship is important, but maintenance and cultivation are just as important. If you don’t know how to use the software over the long term to see profits, there’s no point. That’s where XRM stands head and shoulders above the rest. It helps you increase your loyalty base while at the same time offers an easy-to-use interface for your staff to manage daily operations, from email and customer activity tracking to concern resolution management. XRM’s dashboard offers an effective way of keeping customers at a lower cost of acquisition concurrently with exploring other opportunities that can generate revenue for you, such as sales and parts. With the touch of a button, you can enact buy-back campaigns, service appointment alerts, follow up calls and texts — whatever you need to control the way you operate.


Provide a Value

With XRM, you not only encourage your staff to become more productive but you also help them place customer satisfaction at the top of the list. This is made possible through resources such as Internet Lead Manager (ILM), Showroom Control Manager, Database Solution and Business Development Center (BDC), where you can do anything from handle key metric notifications to loaner car management. If you can balance productivity with customer satisfaction, you’re on the track for success.

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