Today there are dozens, if not hundreds, of companies offering automotive CRM packages that promise to increase your dealership’s sales and profits, improve customer relationships, streamline marketing efforts, and automate tedious processes.
With so many automotive dealerships in the United States, the competition for clients is fierce, and so is the competition between rival CRM packages. Choosing the wrong dealer CRM dealer for your establishment could be devastating, leading to a loss of sales, damaged customer relationships, and plenty of time wasted with the CRM dealer’s support department.
Here are a few of the ways that your choice of CRM dealer could impact the success of your dealership:
#1 Software Useability
Dealer CRM software can only be beneficial to your dealership if your sales team, service team and other employees actually use it faithfully on a day to day basis, entering all relevant customer information, following the sales leads it generates, using its inventory management features, employing its marketing solutions and using its customer communication tools effectively.
If the software is not easy to use and intuitive, it will act as a roadblock to widespread CRM adoption among your employees, wasting the time, effort and money that went into acquiring the software and training your staff to use it.
By carefully selecting the CRM dealer that you do business with, you can ensure that you receive dealer CRM software that is both easy to use and effective at increasing sales, maintaining positive customer relationships and managing your marketing and retention efforts. With the help of your CRM dealer, you can make sure that your employees know everything there is to know about the software, and how to use it effectively to drive sales and profits to new levels.
#2 Software Features
Not all dealer CRM packages have the same features available, and in order to choose the correct CRM dealer for your company, you must make sure that it offers all the functions you need for your dealership at the current time, as well as the features you may need in the future as your business expands. Depending on the chosen CRM package, many of the features may be built into the basic software package, or they may be available as optional modules that can be added to your CRM package as needed.
Here are some of the most popular features offered by dealer CRM packages:
Each of these features adds significant value to your dealer CRM package, and even if you do not need them now, it is good to make sure that they are available in the future.
#3 Support And Training
While the quality of the software and the variety of features that it offers are obviously critical to your business’s success, so is the support and training that is offered by your CRM dealer. Even the best automotive CRM package requires some training for your staff to become familiar with its features and to learn how to them to their greatest advantage. And, if something goes wrong with the software, you need to know that you have the full support of the company behind it to handle any problems as they come up.
Without a comprehensive training and support program, it is unlikely that your staff will integrate the software fully with their daily operations, and the investment of time and money allocated to the CRM package will be wasted, along with any potential the software may offer for increasing your business’s sales and profit margins.
A quality CRM dealer will offer a combination of in-person initial training, periodic on-site recurring training, and an array of online training tools, including webinars, videos and self-guided materials. In addition to comprehensive training, they will also offer full software support, including telephone, email and internet-based services. To be sure you get the most out of your CRM software, make sure that your CRM dealer offers the best support possible.
If you carefully consider these three factors when selecting a CRM dealer, you can find the best CRM dealer and software package for your dealership’s needs. By carefully following the training programs and advice offered by your CRM dealer, you can improve your relationships with existing customers, draw in new customers, improve your dealership’s daily operations, and increase your sales and profits to new levels.