The key to great customer care is to listen and deliver exactly what the customer wants. Letting your customer choose how they want to receive updates and advertising is key to being effective. While one customer may enjoy reading emails, another may prefer the direct mail method. With our CRM program you’ll not only be able to stay in touch with your customers, you’ll be able to provide valuable resources and a great experience. Happy customers are more likely to tell their friends and family about your dealership. Word-of-mouth advertising is more valuable than any other kind of advertising you can buy.
If you, like most dealership owners, are looking for a new automotive CRM, make sure you choose one that will save your company time, energy, and money. All while creating a better experience for you, your employees and, most importantly, your customers.
When running a business, your ultimate goal is to become more profitable. With CAR-Research XRM you’ll get a number of different solutions to make this happen. Here are just a few of the profitable offerings our CRM software has available.
Most car buyers begin their car buying process on the Internet. Becoming the dealership who responds first to potential customers will guarantee that you capture and convert more Internet leads. With our software you’re now able to keep consistent communication with your Internet leads to ensure they become paying customers. You are also able to run reports on your company’s leads to view your conversion rates and see where you can improve.
With real-time key indicators you can track the services your customers have received or declined. This way, your system knows what services to automatically advertise and send reminders for. The system is continually updated with financial information for repair orders so you can focus on the areas that have the greatest impact.
With our CRM software your customers will receive automated marketing emails, texts, and direct mailings. This helps you stay in front of your customers by providing status updates, information about new products or services, and payment reminders. The system will automatically check to make sure you have a current email address on file for your customer. If you do not, it will prompt your employee to obtain one at checkout.
By offering a bumper-to-bumper, multi-point inspection you increase the opportunity to up-sell products or services. You can show your customer a detailed report of the inspection and recommend any areas that need attention. The automated system will track sold and unsold services and market declined services to your customers. This can increase your average repair order by $50-$100. Along with tracking the services for your customers, you can track the sales rates by technicians or advisors to get a better idea of areas that need improvement.
Included in the services you provide to your customer is a comprehensive website. Your customers can use this website to view their total sales and service history and receive repair summaries. These summaries will include any products or services they may have bought or declined and remind them they are still available. They will also be able to view live reporting of other goods and services your dealership offers, increasing the chance of an up-sell.
Along with the customer incentives comes a better business development center. This includes a suite of tools you can use to train your employees and assist them in better serving your customers. You can also view company-wide financial and sales reports and focus on areas that need attention to increase your sales numbers.